Translation of Adobe PR to English
| In the news: | Adobe's new Creative Suite development and sales cycle adobe.ly/fWMCJ |
| Adobe PR: | This launch marks a major change to Adobe’s product release strategy for Creative Suite, the industry-leading design and development software for virtually every creative workflow across print, video, mobile and online media. Adobe now plans to have milestone Creative Suite product introductions at 24-month intervals and – starting with Creative Suite 5.5 – significant mid-cycle releases designed to keep the worldwide creative community ahead of the latest advances in content authoring. |
| English: | This marks a major change in Adobe's revenue strategy for Creative Suite, the industry-leading lock-in product that designers have no viable alternative to using. Adobe now plans to charge upgrade fees every 12 months instead of every 18 months. These significant mid-cycle releases are designed to keep Adobe's revenue streams strong by exploiting their captive customer base. |
| Adobe PR: | Today also sees Adobe debut an affordable and flexible subscription-based pricing plan, attractive to customers that want to get current and stay current on Creative Suite products, have project-based needs, or try the software for the first time. |
| English: | Today also sees Adobe debut a new revenue scheme designed to provide steady, month-to-month cash flow into its coffers. Instead of lump-sum revenue that jumps every 12 to 18 months and then drops again, customers can pay every month. This is fantastic for our numbers and analysts will love it. |
| Adobe PR: | New Subscription Editions ensure customers are always working with the most up-to-date versions of the software, without the upfront cost of full pricing. |
| English: | If a customer stops paying, they lose access to their software. This is sweet for us and shareholders will love it. |
| Adobe PR: | With subscription pricing customers can use flagship products, such as Adobe Photoshop® for as little as US$35 per month, Adobe Design Premium CS5.5 for US$95 per month, Adobe Creative Suite 5.5 Master Collection for US$129 per month. |
| English: | For example, instead of paying $1900 for CS Design Premium, customers can use it for $129/month, which works out to $1548 for a year. And Adobe keeps every cent of it, instead of distributors and retailers taking a cut. This will bring as much revenue as just buying CS Design Premium outright for $1690 from Amazon. Adobe will encourage customers to lock-in yearly contracts for a discount to $95/month (or $1140/year). Plus, it makes this sound cheaper, and that's all the tech press will report anyways if they want to continue to get access to pre-release demos. |