Translation of Adobe PR to English
In the news:Adobe's new Creative Suite development and sales cycle adobe.ly/fWMCJ
Adobe PR:This launch marks a major change to Adobe’s product release strategy for Creative Suite, the industry-leading design and development software for virtually every creative workflow across print, video, mobile and online media. Adobe now plans to have milestone Creative Suite product introductions at 24-month intervals and – starting with Creative Suite 5.5 – significant mid-cycle releases designed to keep the worldwide creative community ahead of the latest advances in content authoring.
English:This marks a major change in Adobe's revenue strategy for Creative Suite, the industry-leading lock-in product that designers have no viable alternative to using. Adobe now plans to charge upgrade fees every 12 months instead of every 18 months. These significant mid-cycle releases are designed to keep Adobe's revenue streams strong by exploiting their captive customer base.
Adobe PR:Today also sees Adobe debut an affordable and flexible subscription-based pricing plan, attractive to customers that want to get current and stay current on Creative Suite products, have project-based needs, or try the software for the first time.
English:Today also sees Adobe debut a new revenue scheme designed to provide steady, month-to-month cash flow into its coffers. Instead of lump-sum revenue that jumps every 12 to 18 months and then drops again, customers can pay every month. This is fantastic for our numbers and analysts will love it.
Adobe PR:New Subscription Editions ensure customers are always working with the most up-to-date versions of the software, without the upfront cost of full pricing.
English:If a customer stops paying, they lose access to their software. This is sweet for us and shareholders will love it.
Adobe PR:With subscription pricing customers can use flagship products, such as Adobe Photoshop® for as little as US$35 per month, Adobe Design Premium CS5.5 for US$95 per month, Adobe Creative Suite 5.5 Master Collection for US$129 per month.
English:For example, instead of paying $1900 for CS Design Premium, customers can use it for $129/month, which works out to $1548 for a year. And Adobe keeps every cent of it, instead of distributors and retailers taking a cut. This will bring as much revenue as just buying CS Design Premium outright for $1690 from Amazon. Adobe will encourage customers to lock-in yearly contracts for a discount to $95/month (or $1140/year). Plus, it makes this sound cheaper, and that's all the tech press will report anyways if they want to continue to get access to pre-release demos.